{"product_id":"pepper-fish-fry-masala-mix-10122","title":"Pepper Fish Fry Masala Mix","description":"\u003cp\u003eInspired by the coastal flavors of Kollam, Miller Stores’ Kollam Fish Masala is pepper-based and spicy, designed to bring out the fresh taste of fish. A blend of black pepper, chili, coriander, and select spices ensures a zesty, mouthwatering experience in fried or roasted fish recipes.\u003c\/p\u003e\u003c!--story--\u003e\u003c!--faqs--\u003e\u003cdiv class=\"faqs\"\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat goes into Pepper Fish Fry Masala Mix?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eWhole spices, roasted and ground in small batches. No starch or rice flour bulking, no added colour, no preservative and no MSG. Ask at the counter for the exact composition of the current batch.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs Pepper Fish Fry Masala Mix ground fresh?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eYes, it is blended and milled in small batches rather than pre-ground and stored, because ground spice loses its aroma within a few months.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow hot is Pepper Fish Fry Masala Mix?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eBlended to a moderate level so most households can use it as it comes. We can grind it hotter or milder to order if you tell us at the counter.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow long does Pepper Fish Fry Masala Mix stay aromatic?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eAbout three months in an airtight, opaque container kept cool and dark. It stays safe to eat longer than that, but it stops tasting of much.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhy does Pepper Fish Fry Masala Mix clump in humid weather?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eBecause there is no anti-caking agent in it. Ground spice absorbs moisture from the air and packs together. Break it up with a dry spoon; it is a sign of what is absent, not a fault.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs Pepper Fish Fry Masala Mix suitable for vegetarians?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eYes. It is made from spices, dal and salt only, with no animal-derived ingredient and no anti-caking agent.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eDoes Pepper Fish Fry Masala Mix contain MSG or artificial flavouring?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eNo. No MSG, no artificial flavour, no colour and no preservative. The flavour comes from roasting the whole spices properly, which is also why it has a shorter shelf life than a supermarket packet.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eWhat makes Pepper Fish Fry Masala Mix different from a supermarket masala?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eIt is blended and ground in small batches from whole spices rather than produced in a long factory run and warehoused. There is no filler, no colour and no preservative in it, so it smells of the spices themselves - and it has a shorter useful life than a packet, which is the honest trade-off.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eIs Pepper Fish Fry Masala Mix ground to order?\u003c\/summary\u003e\u003cdiv class=\"a\"\u003e\u003cp\u003eYes, in small batches. Ground spice loses its aroma within a few months, so holding large quantities of a finished blend would defeat the point.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Miller Stores","offers":[{"title":"100g","offer_id":67913165340846,"sku":"online-productMASALA_KOLLAM FISH_","price":102.13,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/5318\/7246\/files\/products-2026-11-ref-sambar.png_0843bdb8_2K_c5e41b55-e6c7-4ad0-bc0a-d3988e354b64.jpg?v=1793629863","url":"https:\/\/www.millerstores.com\/products\/pepper-fish-fry-masala-mix-10122","provider":"Miller Stores","version":"1.0","type":"link"}